Executive Contributor at Brainz Magazine. Insights on AI, medical marketing, lead automation, revenue models, and how modern practices grow.
Six Brainz Magazine articles synthesized into one resource — ownership decline (42.2%), the payer-mix squeeze, AI-driven discovery, why leads convert at 2% on forms vs. 25–40% on calls, and a 90-day playbook.
AI is compressing and rewiring the entire medical marketing funnel. More conversations now start and stay between bots, AI layers, and algorithms, making human interactions fewer but far more decisive for leads.
Recent trends indicate a decline in traditional health insurance coverage, leaving many practices vulnerable. It's time to re-evaluate your model and consider options like transitioning toward hybrid revenue.
Medical practices can no longer rely on scattered marketing efforts and slow follow-up to grow consistently. Today's market demands a stronger digital front door and faster lead response.
The business of medicine is changing fast, and doctors who ignore that reality are putting themselves at a disadvantage. The old path of training hard and joining a group no longer guarantees success.
Most medical practices aren't struggling because they lack leads — they're losing patients because of how those leads are handled after the first interaction. Conversion rates are often as low as 3-5%.
The front desk is often the first — and most powerful — touchpoint in a patient's journey with your practice. From first impressions to booked consultations, this role drives revenue.
Deep-link into the topic hubs where Quintin's columns are published — additional context, adjacent authors, and related business, leadership, and technology coverage.
Full Executive Contributor archive — every article by Quintin Gunn.
Business strategy, revenue, and operations coverage on Brainz Magazine.
Leadership, team, and executive columns — context for practice ownership pieces.
AI, automation, and technology coverage on Brainz Magazine.
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Recognition Quintin holds from Brainz Magazine for creative business impact.
Full archive of executive contributor articles by Quintin Gunn.