Campaigns engineered for premium positioning, not the lowest price.
Paid media & lead generation · for owners and practice managers
Paid media is the fastest lever and the easiest one to waste. Run before intake and follow-up are ready, it buys enquiries the practice cannot convert and teaches you nothing.
We only turn spend on once the path from click to booked appointment is intact — then we build campaigns around the services with the best margin and report on appointments, not impressions.
What it changes in the practice
Spend measured against booked visits
Reporting stops at the appointment, not the click. You see cost per booked visit by service line, which is the number that decides whether to scale.
Premium positioning defended
Campaigns are written to attract patients choosing on outcome and access rather than price, so acquisition does not erode the fee structure.
A readiness check before budget
If intake, follow-up or capacity would waste the spend, we say so and fix that first. Paid media amplifies the system it runs on.
What you get
- Service-line economics review to set target cost per booked appointment
- Search and social campaign build with medical-advertising-compliant creative
- Landing pages matched to each campaign's intent and service
- Conversion tracking from click through call and form to booked visit
- Weekly optimisation and a monthly report in booked-visit terms
You probably need this if
- Agency reports show impressions and clicks but not appointments
- Leads arrive but ask only about price
- You cannot say what a new patient costs by service line
Questions doctors and practice managers ask
- What budget do we need to start?
- It depends on your market's cost per click and the margin on the service you are promoting. We model the required spend against target cost per booked visit before recommending a number.
- Can you run campaigns for regulated procedures?
- Yes, within platform health policy and your board's advertising rules. Claims stay inside what the practice can substantiate.
- Who owns the ad accounts?
- The practice does. We work inside your accounts so the history and audiences stay with you if the engagement ends.
Works with
City, state and region-level targeting that wins the searches happening near your practice.
Automate the follow-up so no qualified lead waits on a callback that never happens.
Turn the phone into a conversion point with scripts, call review and coaching your team will actually use.
See whether paid media & lead generation is your next move.
The diagnostic tells you which constraint is capping the practice right now — and whether this service is the one that removes it.
In 10 minutes, find the one constraint capping your practice growth — no salesperson required.